Why Now Is the Time to Take Control of Your Personal and Car Loan Lead Acquisition
By Jake Osborne | Credit Sense & Lead Market The finance industry is experiencing a sharp shift in how personal and car loan leads are generated and the changes are affecting brokers and lenders across the country. Traditional marketing channels that once drove consistent results are now unstable, expensive, and less transparent than ever. For…
Eliminate PDF Statement bottlenecks and authenticity concerns with Credit Sense
By Jake Osborne | Credit Sense & Lead Market Managing how customers supply transaction data during credit or other applications can be complex — especially when PDF bank statements are involved. But rather than reinventing the wheel, you can now streamline the backend processing and improve the customer experience. Credit Sense’s Document Upload solution removes…
Credit Sense: Delivering high, reliable completion rates amidst increased MFA challenges
By Jake Osborne | Credit Sense & Lead Market In the ever-changing technological landscape of fintech, the use of Digital Data Capture (DDC) has become a cornerstone for efficient and secure financial services. For some, the increase in institutions using multi-factor authentication (MFA) to improve the security of their online banking services is causing headaches,…
The growing problem of poor quality finance leads and what to do about it…
By Jake Osborne | Credit Sense The Problem No One Talks About: Lead Quality You’ve invested heavily in paid media. Your cost per lead looks reasonable. The volume is flowing. But there’s a nagging issue: your leads just aren’t converting. This is one of the most common—and costly—problems facing Australian lenders, brokers, and fintechs today….
How Bank Statement Connectivity Issues Are Quietly Costing Your Lending Business
By Jake Osborne | Credit Sense It’s Not Just Friction—It’s Lost Revenue You’ve built a marketing engine. Your pipeline is full. But there’s a leak in your funnel you might be overlooking. Your bank statement connectivity is costing you money. In a world where digital lending moves at lightning speed, delays and failures in retrieving…
What is completion rate – and what should you expect?
Completion rate in our context is the number of people who complete the Credit Sense customer journey, divided by the number of people who were presented with it. For example, if 100 people are presented with our customer journey, and 10 of them don’t complete it (for any reason), that’s a 90% completion rate. …